Why Tata Motors is Betting Big on Electric Vehicles in India
Why Tata Motors is Betting Big on Electric Vehicles in India

Why Tata Motors is Betting Big on Electric Vehicles in India

November 6, 2022

Electric vehicles are slowly but surely gaining traction in the auto industry worldwide, and one of the most important companies in the sector right now is Tata Motors of India. The company recently acquired Jaguar Land Rover to expand its global reach and sales, which makes it an interesting time to consider why they’re so interested in electric vehicles – and why other companies might want to follow their lead. Here’s why Tata Motors has a vested interest in electric vehicles and how you can benefit from them in India and beyond.

The Bold Vision

In 2022, every car that Tata Motors sells in India will be electric. It’s a bold vision for the future and one that the company is already working towards. With a growing network of charging stations and a new electric car company, Tata is betting big on EVs in India. The company has also collaborated with other electric car companies to produce their first EV.

The government’s commitment to promoting e-mobility through schemes such as Faster Adoption and Manufacturing of Hybrid & Electric Vehicle (FAME) 2017 – 2020 means that this number is only going to increase. There is an increased focus on renewable energy in the country, which can charge batteries without producing harmful emissions from coal power plants or petrol engines.


The Traditional Auto Industry

For years, the auto industry has been powered by gas and diesel. But with the rise of electric vehicles (EVs), that’s starting to change. And Tata Motors, one of India’s largest automakers, is betting big on EVs. In May 2018, the company announced a $2 billion investment into an EV project called Project Vista.

It will be spread across three phases: first, designing and developing future-generation cars; second, developing manufacturing capabilities for both conventional engines and EV batteries; third, creating a retail distribution network for selling both types of cars.

The goal is to make Indian-made electric cars as affordable as their gasoline counterparts within three years. The company expects more than 100 million electric cars on the roads globally by 2030–with about 30% coming from Asia–and it wants to have a significant chunk of that market share.

What does the Future hold?

In just a few short years, the electric vehicle market in India is expected to explode. And Tata Motors is positioning itself to be a major player in this rapidly growing industry. The company has invested billions of dollars in research and development for electric vehicles over the past decade, which has allowed it to produce one of the most advanced EV models available today: The EV400e.

To date, Tata Motors has deployed around 2,000 of these all-electric cars in India and other countries worldwide. So what are they betting on? It’s clear that there’s significant demand for low-emission mobility options like EVs — something that will only grow as emission standards become stricter around the world and pollution becomes more problematic for public health.

Changing customer needs

In a rapidly urbanizing and increasingly middle-class India, car buyers are looking for vehicles that are affordable, efficient, and stylish. Tata Motors, one of the country’s leading automakers, is betting big on electric vehicles (EVs) to meet these changing customer needs.

The company wants to manufacture only EVs by 2025, which would make it the first Indian company to do so. With its joint venture with Japan’s Nissan Motor Co., Tata hopes to offer low-cost electric cars that will sell for less than 1 million rupees ($15,300). One way they’re meeting this goal is by bringing down production costs through economies of scale and reduced warranty costs because EVs have fewer moving parts than conventional cars.

And as with other countries’ EV efforts, like Norway’s pledge to stop selling gas-powered cars by 2025 or France’s decision last year to ban sales of gasoline and diesel cars by 2040, shifting away from fossil fuels can help combat climate change and global warming.


Charging Infrastructure

While the government is working on creating the necessary infrastructure for electric vehicles, it will take some time for this to be fully realized. In the meantime, companies like Tata are working to create their own charging infrastructure. This includes setting up fast-charging stations at popular destinations and installing home chargers for customers. By doing this, Tata is helping to make electric vehicles more convenient and accessible for Indian consumers.

These EV manufacturing companies also hope that they can reduce range anxiety by giving people access to nearby charging stations when needed. For example, if a person’s EV battery needs topping off while they’re traveling long distances, they can stop at one of these stations and recharge. These types of facilities will help encourage adoption as well as keep potential buyers from abandoning the idea altogether.

Safety standards

In order to meet safety standards, electric vehicles must have a number of features that protect the driver, passengers, and pedestrians. These features include airbags, seatbelts, antilock brakes, and more. By 2022, all-electric vehicles sold in India must meet these safety standards.

Tata Motors is betting big on electric vehicles (EVs) in India. The company planned to launch its first EV in 2021 and aims to have over 20% of its sales from EVs by 2025. EVs are seen as a key part of the company’s turnaround plan as they offer lower running costs and are better for the environment than traditional petrol or diesel cars.

Enabling Technologies

Electric vehicles will only be as successful as the technologies that enable them. That’s why Tata Motors is betting big on electric vehicles in India, investing in everything from charging infrastructure to battery technology.

With a population of over 1.3 billion people, India presents a massive market opportunity for electric vehicles. And with continued advances in technology, Tata Motors is confident that electric vehicles will soon dominate the automotive market in India.

The company recently launched its latest model, the Tigor EV 400x – an all-electric SUV designed specifically for Indian consumers. The vehicle can travel up to 120 kilometers (75 miles) on a single charge and has an automatic climate control system and touchscreen infotainment system.

Collaborating with Partners

In order to achieve its goal of having all-electric vehicles on Indian roads by 2030, Tata Motors is collaborating with a number of companies. The company has already signed memorandums of understanding with BPCL, HPCL, and ION Energy. It is also working with Hindustan Petroleum to set up fast-charging stations across the country.

In addition, Tata Motors has tied up with energy storage solutions provider Greenko and charging infrastructure firm ChargePoint. Recently, the carmaker announced that it would buy a majority stake in Britain’s Silicon Valley-based electric vehicle start-up NextEV. Through this deal, Tata Motors would get access to NextEV’s expertise as well as its range of electric vehicles such as Nio EP9 and Nio ES8. Given that 80% of the company’s revenues come from outside India, these moves are necessary for Tata Motors if it wants to stay relevant and competitive globally.

The post Why Tata Motors is Betting Big on Electric Vehicles in India first appeared on Electric Vehicle Today.

The post Why Tata Motors is Betting Big on Electric Vehicles in India appeared first on Electric Vehicle Today.

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