Mahindra & Mahindra’s Rs 27,000 Crore Investment, plans to launch 23 new models, of 7 will be electric

Mahindra & Mahindra is poised to invest over Rs 27,000 crore into its automotive business over the next three years. This substantial investment will fuel the launch of 23 new models, showcasing the company’s commitment to innovation and growth. Among these models, there will be a diverse range including 9 internal combustion engine-powered SUVs, 7 battery electric vehicles, and 7 light commercial vehicles. Rajesh Jejurikar, Executive Director of the auto and farm business at Mahindra & Mahindra, revealed these ambitious plans, signaling a bold step towards a future-focused automotive landscape.

Capacity Expansion and Infrastructure Development

In addition to introducing new products, Mahindra & Mahindra will channel a significant portion of the investment towards capacity expansion. The company aims to boost its annual capacity from the current 6 lakh units (49,000 units per month) to over 8.64 lakh units (72,000 units per month). Furthermore, a substantial portion of the investment will be allocated to Mahindra Electric Automobile Limited (MEAL), amounting to approximately Rs 12,000 crore. This dual focus on capacity enhancement and infrastructure development underscores Mahindra’s commitment to driving sustainable growth in both traditional and electric vehicle segments.

Strategic Investments and Future Outlook

As Mahindra & Mahindra charts its course for the future, strategic investments in subsidiaries play a pivotal role in shaping its trajectory. With an additional investment of Rs 1000 crore earmarked for its subsidiaries, Mahindra & Mahindra demonstrates its commitment to nurturing a robust ecosystem of automotive solutions. These strategic investments underscore the company’s proactive approach to innovation and its dedication to driving sustainable growth across all facets of its business operations.

In addition to Mahindra’s forthcoming launch of the new 5-door Thar, there are exciting updates on the horizon for the Mahindra XUV700, slated to receive a facelift, followed by the Scorpio-N. Mahindra has also unveiled its upcoming range of “Born Electric” SUVs, built on the innovative INGLO platform. This lineup includes the XUV.e8, XUV.e9, BE.05, BE.07, and BE.09 models. Moreover, Mahindra has trademarked the names 1XO, 5XO, and 7XO, suggesting potential additions to their lineup in the coming years. Whether these models will hit the market by 2030 remains to be revealed.