Kia Unveils Visionary Platform Beyond Vehicle (PBV) at CES 2024
Kia Unveils Visionary Platform Beyond Vehicle (PBV) at CES 2024

Kia Unveils Visionary Platform Beyond Vehicle (PBV) at CES 2024

January 9, 2024
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At the 2024 Consumer Electronics Show (CES) in Las Vegas, Kia unveiled its future strategy, Platform Beyond Vehicle (PBV). The PBV initiative is set to kick off with the introduction of a modular vehicle, as previewed by the Kia Concept PV5. This marks a significant step in revolutionizing the mobility industry and aligns with Hyundai Motor Group’s broader goals in robotics, Advanced Air Mobility (AAM), and autonomous driving. Kia PBVs, positioned as a total mobility solution, integrate purpose-built Electric Vehicles (EVs) with cutting-edge software based on the Hyundai Motor Group’s software-to-everything (SDx) strategy. Operating as a Platform Beyond Vehicle, Kia PBVs aim to redefine space, offering advanced, customized interiors that grant unparalleled freedom and flexibility, fostering new business opportunities and lifestyles.

Kia’s PBV business launch signifies a dedication to diverse, customized vehicle offerings, aiming to address mobility challenges faced by individuals and organizations with limited transportation options. The innovative approach aims to overcome existing industry restrictions, providing tailored solutions.

The brand’s PBV roadmap, is divided into three distinct phases which are as follows:

PHASE 1

In the initial phase, Kia will launch the PV5, a versatile EV designed for hailing, delivery, and utilities, offering conversion flexibility for various customer requirements. Improved data connectivity facilitates seamless operation of multiple vehicles as a software-defined fleet. This evolution of tailored business fleets and PBV-specific solutions translates to reduced downtime and improved cost-effectiveness.

Read More: All EV Platforms: Tata, Mahindra, Hyundai, Volkswagen & Renault

PHASE 2

In phase two, Kia will finalize the dedicated PBV model line-up, transitioning PBVs into AI-based mobility platforms that utilize data for user interaction and continuous updates. The integrated PBV solution will offer a tailored, cohesive experience across devices and software, while also paving the way for emerging business opportunities linked with robotics and other future technologies. 

PHASE 3

In phase three, Kia PBVs will become bespoke mobility solutions, integrating with the future mobility ecosystem and transforming into life platforms. This vision includes connected self-driving vehicles managed within a unified smart city system, creating new lifestyles through Hyundai Motor Group’s advanced technologies in autonomous driving, air mobility, robotics, and the energy grid.

Kia’s PBVs feature ‘Easy Swap’ tech, allowing a single chassis to meet diverse mobility needs by connecting interchangeable upper bodies. The ‘Dynamic Hybrid’ assembly enables flexible adjustments, while the design prioritizes simplicity, functionality, and sustainability, incorporating eco-friendly materials. Kia’s consistent and robust approach across models offers spacious interiors and a driver-friendly cockpit, redefining the future of sustainable and adaptable mobility. 

Transforming inspiration into reality.

Kia is turning inspiration into reality by building an ecosystem that encourages PBVs to interact. With extensive modularity and shared features, PBVs offer versatility for both businesses and individuals. In Phase One, various versions of the PV5, including Basic, Van, High Roof, and Chassis Cab, will be available. In Phase Two, the ecosystem will expand with the introduction of two additional models, PV7 and PV1, enhancing connectivity based on a modular concept.

PV7: The largest model with more interior space, extended driving range, and advanced functionalities.
PV1: The smallest model optimized for agile and short-distance logistics, using driving modules to minimize the turning radius.
PBV modularity:  includes an integrated rail system on the ceiling, floor, and side panels, as well as on the exterior, facilitating effortless customization to meet individual customer needs. This system enables seamless transfer of goods between vehicles using cabinets and frames. The ‘rails’ within this ecosystem simplify the movement of items between vehicles, while the modular design of the ’tiles’ and functional accessories, such as speakers and shelves, offers limitless flexibility for a wide range of scenarios.

Ready to answer every question

Kia is launching a dedicated business system for PBVs, covering the product line-up, software integration, and global partnerships. The customer-centric approach includes a participation-based development process. Kia is building a PBV-dedicated EVO plant in Korea, set to be operational in 2025 with an annual capacity of 150,000 units. The brand’s solutions for In-Vehicle Infotainment (IVI), Fleet Management Systems (FMS), and charging leverage AI technologies for customer-centric solutions. Kia has formed partnerships with Uber, Coupang, CJ Logistics, Kakao Mobility, and Dubai Taxi Corporation to strengthen its PBV-dedicated business system. The integration of robotics, AAM, and autonomous driving is part of Kia’s future vision for a complete PBV mobility solution within smart city environments. 
Leading the way

Kia’s comeback to CES 2024, after a five-year hiatus, is highlighted by two impactful exhibitions. The PBV exhibition in LVCC West Hall, themed ‘Place of Inspiration,’ showcases diverse PBV concept vehicles, including three variations of Concept PV5, Concept PV7, and Concept PV1. Representing a park, city, home, and factory in visually distinctive colors, the displays underscore the multiple applications and benefits of Kia’s PBV technology. This exhibition not only introduces innovative concepts but also aligns with Kia’s brand values and ‘Opposites United’ design philosophy.

In CES Central Plaza, Kia’s second exhibition, themed ‘All-set EV Life for Everyone,’ presents a futuristic connected home, featuring Concept EV3, Concept EV4, EV6, and EV9 production models. Alongside driving technology simulations and sustainable items exhibitions, the display underscores Kia’s commitment to delivering a comprehensive electric vehicle experience. Demonstrations of Vehicle-to-Home (V2H) power supply and Vehicle-to-Load (V2L) camping scenarios further showcase Kia’s vision for an inclusive and sustainable EV lifestyle. 

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