Hyundai Motor India Limited (HMIL) has launched an exciting initiative for its premium electric vehicle (EV), the IONIQ 5. Christened “Hyundai Soirée,” this program aims to create a unique and exclusive ownership experience for IONIQ 5 customers.
The Hyundai Soiree is designed to foster a community of like-minded individuals who share a passion for innovation, style, and sustainable mobility. The meticulously crafted engagement experience caters to the sophisticated tastes of IONIQ 5 owners.
The inaugural event of the Hyundai Soiree was held on May 10th, 2024, in Mumbai. It was a gala evening featuring a specially curated dinner by renowned Indian chef Vicky Ratnani. Attendees also had the opportunity to interact with celebrated fashion designers Falguni and Shane Peacock, along with Hyundai’s senior management.
This is just the beginning, as HMIL plans to host four more Hyundai Soirée events throughout the year. These events will be held in key Indian cities, including Delhi, Bangalore, Hyderabad, and Chennai.
The Hyundai Soiree serves multiple purposes:
Community Building: It fosters a sense of community among IONIQ 5 owners, allowing them to connect and share their experiences.
Enhanced Ownership Experience: The exclusive events elevate the ownership experience for IONIQ 5 customers, making them feel valued and appreciated.
Brand Image Strengthening: The Soiree program reinforces Hyundai’s commitment to innovation, luxury, and sustainability, further solidifying the IONIQ 5’s position as a premium EV offering.
This initiative highlights Hyundai’s dedication to exceeding customer expectations and building a strong brand identity in the growing Indian EV market. By creating a community and offering exclusive experiences, Hyundai aims to make IONIQ 5 ownership a truly special privilege.
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