Hero Motocorp’s Vida Brand Set to Expand Electric Scooter Portfolio in H1FY25
Hero Motocorp’s sub-brand Vida, dedicated to electric vehicles, is gearing up to introduce new electric scooters. The launch is expected to take place sometime in the first half of the current fiscal year (H1FY25), which begins in April 2024.
This news comes amidst a rising demand for electric two-wheelers in India. Hero Motocorp, one of the country’s leading two-wheeler manufacturers, is aiming to capitalize on this trend with its Vida brand.
Details about the upcoming Vida electric scooters are still scarce. However, it’s likely that Hero Motocorp will be looking to offer a variety of options to cater to different customer needs and preferences. This could include scooters with varying ranges, features, and price points.
The launch of new Vida electric scooters is a significant step for Hero Motocorp in its electric mobility journey. The company is already making strides in this space with its first electric scooter, the Vida V1.
With the addition of new models, Hero Motocorp is well-positioned to become a major player in the Indian electric scooter market. The company’s established dealership network and brand reputation could give it a significant advantage over its competitors.
It will be interesting to see how Hero Motocorp prices its new Vida electric scooters and what features they will offer. With competition in the electric scooter market heating up, Hero Motocorp will need to offer compelling products to attract customers.
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