Ampere Slashes Prices on Magnus and Reo Li Electric Scooters

Ampere Slashes Prices on Magnus and Reo Li Electric Scooters

Ampere Electric, a brand under Greaves Cotton Limited, has announced significant price cuts for its popular Magnus and Reo Li electric scooters. This strategic move aims to make their electric scooter range more accessible to a wider audience in the Indian market.

Let’s check out the revised prices (ex-showroom):

The price cuts range from ₹9,000 to ₹10,000 across the three scooters, making them a more attractive proposition for budget-conscious buyers.

This price revision comes at a time when the Indian electric vehicle (EV) market is witnessing increasing competition. The move could be strategic for Ampere to:

Boost Sales: By lowering the entry barrier, Ampere aims to attract more customers and potentially increase sales volume.
Compete Effectively: The price cuts allow Ampere to compete more effectively with other budget-friendly electric scooters in the market.

Here’s a quick breakdown of the Ampere scooters that received price cuts:

Reo Li Plus: This is Ampere’s most affordable electric scooter, categorized as a low-speed scooter that doesn’t require registration or a license. It’s suitable for short commutes within a city.
Magnus Series (LT & EX): These are mid-range electric scooters offering more power and range compared to the Reo Li Plus. They cater to riders seeking a balance between affordability and performance.

It’s important to note that Ampere recently launched its flagship electric scooter, the Nexus, with competitive pricing. This wider range of electric scooters at different price points allows Ampere to cater to a diverse set of customer needs and budgets.